I take pride in the time I have spent working with high-profile talent and programmers in multiple formats, local and syndicated, including CHR, Country, Mainstream Rock, Classic Hits, Sports Talk and Contemporary Gospel. I have overseen the launches of stations in Augusta, Flint, Birmingham, Portland, Dallas and Norfolk/Virginia Beach.
Based in Nashville, TN now, I am focused on coaching and mentoring radio programmers and on-air talent to assist in their growth and development inside the radio station and within the industry including actual career coaching to help you take whatever that next step is!
I am also available to coach aspiring or current podcasters in the art of audience engagement and personality development.
Additionally, my “Radio 101 ” session is a training program for new country artists that provides invaluable insight from the perspective of a radio insider, as they prepare for their subsequent radio tours.
I’ve worked with the industry’s top research companies and leading
consultants. My ongoing relationships with record labels and artist managers is well-respected.
I am a member of Nashville’s Leadership Music organization and have served on the Country Radio Broadcasters Board of Directors since 2005, currently as Vice President.
"John has been a leader for me both professionally and personally since I was 15! His knowledge of not only the country format, but the radio business in both programming and sales, is unmatched and something I was proud to surround myself with! In my 20 years in radio, I have yet to come across a teacher quite like John. He takes the time to listen, critique and improve every aspect of his talents' careers. I would gladly work for and under John's leadership anytime/anywhere as he is the kind of leader that makes a TEAM and makes a WINNING team!"
- Coop (Sean) Taber, Award-winning radio host
"The best program director I ever worked for. We talked a lot of radio during our time working on the Dallas Mavericks Radio Network."
- Arnold Davis, Jr.
"In the short time I worked with John, the more I found him to be the empowering type of boss, who educates you through the process. He is someone who empowers you to gain the answers with his guidance and guidelines, but will not do it for you. Yet, if you ask John will work right along side of you, getting his hands dirty, too. He is always open for robust discussions and doesn't have the need to be right. John always has been and still remains a highly respected manager in radio, to this day. Many people could stand to learn from John Shomby, as I did. His skills translate across all industries."
- Steve King, Operations Manager at NRG Media
"John is one of the hardest working and creative radio people I've ever worked with. As his assistant program director for 4 years, I learned much from John. He's a great radio man."
- Pete Thompson, President/CEO at McQ Media Inc.
"I just wanted to take a moment and give you my sincere gratitude for your support of King Calaway.... because of your support, King Calaway's album Rivers has been streamed 50 million times... I wanted to personally thank you for that support."
- Robert Deaton
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