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RADIO 101/ARTIST MEDIA TRAINING - updated curriculum
UPDATED AND EXPANDED TO REFLECT THE REALITY OF WHAT YOUR ARTISTS ARE FACING
If you have artists headed into a new single, a radio tour, or a content/media cycle, I’d love to walk you through the updated options. The goal is simple: help your artists show up confident, prepared, and memorable — not learning on the job.
What’s New for 2025
- Updated radio + DSP landscape
- Programming & syndication shifts
- Radio + social + fan-building alignment
- Expanded Media Training
- NEW: Artist Performance Module
Program Focus Areas
- Radio 101: programming decisions, charts & rotations
- Media Training: story, soundbites, interview coaching
- Artist Performance Module: acoustic & on-air performance
- Digital Integration: turning moments into content
- Relationship Building: how to connect with PDs
Outcomes
- Clear, confident messaging
- Stronger interviews
- Memorable station visits
- Radio and media-ready from Day One
INDEPENDENT ARTIST / RADIO & MEDIA TRAINING
Why This Matters
What You Take Away
Why This Matters
Most artists fail at radio not because of the music—but because they weren’t
prepared for how radio actually works.
- Without label support, you’re the promo team, strategist, rep, and performer.
- This program gives you the same level of preparation major-label artists
receive—without needing a label.
What You Learn
What You Take Away
Why This Matters
How radio works. Who decides what gets
played, how to build a target list, when to reach out to PDs.
- Media & Interview Training: Clear storytelling, strong interviews, handling tough
questions.
- Artist Performance Coaching: Acoustic performance, on-air performance, staff
interaction, signature moment creation.
- DIY Radio S
How radio works. Who decides what gets
played, how to build a target list, when to reach out to PDs.
- Media & Interview Training: Clear storytelling, strong interviews, handling tough
questions.
- Artist Performance Coaching: Acoustic performance, on-air performance, staff
interaction, signature moment creation.
- DIY Radio Strategy Module: Map your own route, communicate with PDs
professionally, follow up correctly, build real momentum.
- Social, Streaming & Radio Alignment: Make social content support your radio
strategy.
What You Take Away
What You Take Away
What You Take Away
Confidence to walk into any station alone.
- A polished artist story that resonates everywhere.
- A DIY radio strategy you can execute.
- Better on-air performance and interviews.
- A clear plan for approaching stations the right way.
FOR VARIOUS PACKAGES & PRICING, EMAIL jshomby@countrysradiocoach.com